PERCEIVED BENEFITS AND PERCEIVED RISKS EFFECT ON ONLINE SHOPPING BEHAVIOR WITH THE MEDIATING ROLE OF CONSUMER PURCHASE INTENTION IN PAKISTAN
1*Anam Bhatti & 2Shafique Ur Rehman
1PhD Scholar, Department of Business Management, Universiti Utara Malaysia
2PhD Scholar, Tunku Puteri Intan Safinaz School of Accountancy, Universiti Utara Malaysia
*Corresponding Author: gujranwalaanam091@gmail.com