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International Journal of Management Studies (IJMS) Vol. 23, No. 2 Dec 2016

 
Designing a Model for the Relationship Between Marketing Activities and Organization Performance: Meta-Analysis on the Moderating Role of Research Topic Characteristics
Bagher Asgarnezhad Nouri
Faculty of Humanities
University of Mohaghegh Ardabili
 
Ali Sanayei, Saeed Fathi, Ali Kazemi
School of Administrative Sciences and Economics
University of Isfahan
 
Milad Soltani
Faculty of Business Management
European University of Cyprus
 
Abstract Ɩ Full Text
The role of marketing in explaining firms’ business performance has received significant attention throughout the history of the marketing discipline. Over the past two decades, researchers have considerably enhanced the conceptual understanding of the role of marketing in enabling firms to create and sustain a competitive advantage. Recent advances in the marketing–performance interface have also begun to provide more empirical evidence of the impact of specific marketing activities and different types of marketing-related assets on firms’ performance. On the other side, results of studies in many academic fields that are conducted about a specific issue are usually confusing and contrasting. Meta-analysis is a research approach that helps the researcher to a large extent to identify the moderating variables in the results of previous studies. Despite various researches having been conducted, such contrast is also observed in the relationship between marketing activities and organization performance. Characteristics of the research topic can be referred to among the several reasons that have been mentioned for such divergence in similar studies. It was tried in the present survey to identify the role of moderating variables regarding the characteristics of the research topic in the relationship between marketing activities and organization performance using the meta-analysis approach. The results revealed that the moderating variables related to the characteristics of the research topic consisting of marketing activity indexes, organization performance indexes, researcher field and year of publication of the research have been led to a significant difference in the results of studies regarding the effect of marketing activities on performance of organizations.
 
Keywords: Marketing activities, Organization performance, Characteristics of research topic, Meta-analysis approach.
 

 
Petroleum Consumption and Financial Development in Malaysia
Jen-Eem Chen
Fakulti Pengurusan PerniagaanUniversiti Teknologi Mara
 
Yan-Ling Tan
University Technology MARA
Johor Branch, Malaysia
 
Chin-Yu Lee
Faculty of Business and Finance
Universiti Tunku Abdul Rahman
 
Lim-Thye Goh
Faculty of Economic and Management
Universiti Putra Malaysia
 
Abstract Ɩ Full Text
This paper aims to contribute to the existing literature by examining the dynamic relationship among petroleum consumption, financial development, economic growth and energy price. The sample of this study is based on the Malaysian annual data from 1980 to 2010. The model specification was examined in the Autoregressive Distributed Lag (ARDL) framework and the results revealed the existence of a long-run equilibrium. The findings indicated that financial development and economic growth cause a demand for energy to escalate in the long run. The Toda-Yamamoto (TYDL) non Granger-causality test provides evidence that there is unidirectional Granger-causality running from financial development and economic growth to energy consumption in the long run. This suggests that Malaysia is not an energy-dependent country. Hence, the government could implement energy conservation policies to reduce the waste of energy use. Given that development in the financial sector, and economic growth increase petroleum consumption in Malaysia, the policies pertaining to energy consumption should incorporate the development of the financial sector and economic growth of country.
 
Keywords: Petroleum consumption, financial development, non-renewable energy, Autoregressive Distributed Lag (ARDL), Toda-Yamamoto (TYDL) non Granger-causality test
 

 
The Conceptual Framework for a Sustainable Halal SPA Business in the Gulf of Thailand
Oraphan Chanin
Faculty of Business Administration
Rajamangala University of Technology Srivijaya
 
Abstract Ɩ Full Text
This article aims to provide discussions on the sustainable halal spa business in the Gulf of Thailand by providing the framework indicating the factors affecting the service business offered to the Moslem tourists. The article highlights the high potential of halal spa business, although it may have a negative connotation for Moslem tourists, by providing for the needs of Moslem tourists in the Gulf of Thailand and the services offered by a number of spa operation that claim to be halal spa business. The article discusses and provides the theoretical concept and practices by highlighting the potential factors affecting those halal spa businesses, from the perspective Thailand spa operators. Focusing on the internal and external elements, the factors affecting the service of halal spa businesses in the Gulf of Thailand for Moslem tourists are presented within the common components of product, price, place, promotion, people, process and physical evidence. It is suggested that the potential for halal spa business in the Gulf of Thailand is high and the information provided can improve the promotion and sustainability of the halal spa business model in enhancing the tourism sector in Thailand.
 
Keywords: Sustainability, Halal spa business, Moslem tourist, Gulf of Thailand.
 

 
The Effect of Business Process Reengineering Factors on Organisational Performance
Yaser Almansour, Atef Aladwan & Musa Alsaudi
Al Balqa Applied University
Amman, Jordan
 
Abstract Ɩ Full Text
This study empirically investigated the effect of business process reengineering factors on organisational performance in the Saudi context. A quantitative approach was employed whereby this study focused on Riyadh factory for re-refining oils employees. A total of 110 useable questionnaires were used in the statistical analysis. Business process reengineering factors that were investigated include the major improvements after business process reengineering, the major changes after implementation of business process reengineering and the personal gain after business reengineering process. The results showed that the only two factors out of the three do affect organisational performance in Riyadh factory for re-refining oils employees namely the major improvements after business process reengineering and the major changes after implementation of business process reengineering.
 
Keywords: Business process reengineering, organizations performance, personal gain.
 

 
Keperluan Pemegang Kepentingan Institusi Zakat Terhadap Item Maklumat Pelaporan Prestasi
Noor Fadzilah Shafie
Majlis Agama Islam Wilayah Persekutuan (MAIWP)
Ruhanita Maelah & Norida Basnan
Fakulti Ekonomi dan Pengurusan
Universiti Kebangsaan Malaysia
 
Abstract Ɩ Full Text
Zakat memainkan peranan penting dalam ekonomi Islam sebagai salah satu alat ekonomi bagi memartabatkan golongan miskin. Justeru, keyakinan pembayar zakat terhadap proses pengurusan zakat yang dilakukan oleh institusi zakat adalah penting dalam meningkatkan jumlah kutipan zakat. Keyakinan pembayar zakat ini dan pihak awam secara umumnya boleh ditingkatkan melalui pendedahan maklumat kewangan dan prestasi institusi zakat secara telus dan menyeluruh. Bagi meningkatkan keyakinan dan seterusnya menjelaskan akauntabiliti institusi zakat kepada pelbagai pihak pemegang kepentingannya, pelaporan prestasi yang mendedahkan maklumat mengikut keperluan pemegang kepentingan merupakan salah satu medium penting yang telah diiktiraf dalam kebanyakan kajian lepas. Kajian ini bertujuan untuk mengkaji keperluan pemegang kepentingan terhadap pendedahan item maklumat di dalam pelaporan prestasi institusi zakat. Tujuan ini dicapai dengan melaksanakan kaedah tinjauan soalselidik terhadap tiga kumpulan pemegang kepentingan iaitu pembayar zakat, penerima zakat dan pentadbir zakat. Hasil kajian menunjukkan secara keseluruhan pemegang kepentingan menyatakan maklumat kewangan dan bukan kewangan adalah penting untuk didedahkan di dalam pelaporan prestasi dan tiada perbezaan keperluan pendedahan bagi kebanyakan item maklumat di kalangan pembayar, penerima dan pentadbir zakat. Hasil kajian boleh dijadikan panduan kepada pihak institusi zakat dan agensi kerajaan lain bagi meningkatkan ketelusan dan memperkasakan akauntabiliti dalam mencapai urus tadbir ekonomi yang adil.
 
Kata kunci: Zakat, pelaporan prestasi, pemegang kepentingan, akauntabiliti.
Klasifikasi JEL: H75, H83, M41
 

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