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International Journal of Management Studies (IJMS) Vol. 22, Special Issue 2015

Permission-Based Electronic Mail Factors from Recipient’s Perspective
Saeid Torkaman
International Business School
Universiti Teknologi Malaysia
 
Norshidah Mohamed
College of Business Administration,
Prince Sultan University, Kingdom of Saudi Arabia
 
Abstract Ɩ Full Text
The research explores permission-based electronic mail (e-mail) factors. Permission-based e-mail refers to recipients who had previously agreed to receive advertisements or messages sent via an e-mail from a company. These factors are conceptualized as recipients’ intention to open, read, click and forward e-mails. The research uses the survey research approach. The target sample was 160 post-graduate students of a business school at a leading institution of higher learning in Malaysia. Data analysis for the research was performed using SPSS Version 21. The usable number of responses was, however, 145. The results shed light into permission-based e-mail factors from a recipient’s perspective. A recipient who intends to open an e-mail has the intention to read it, click a link on it and forward it. Notably, this is driven by a specific combination of factors in an e-mail that is important from a recipient’s perspective. Implications for theory and practice are discussed herein.
 
Keywords: Permission-based e-mail, internet marketing, electronic commerce, permission marketing.
 

 
The Effect of Muslim Products as an Islamic Retail Store Attribute: A Study on Muslim Consumer Patronage Behaviour in Malaysia
Waida Irani Mohd Fauzi, Sany Sanuri Mohd Mokhtar & Rushami Zien Yusoff
School of Busniness Management
Universiti Utara Malaysia
 
Abstract Ɩ Full Text
As Malaysian Muslim consumers are more concerned about religious teachings, the doubt about the halalalness of the ingredients, processing and handling of the products has attracted Muslim consumers’ attention. Recently, Muslims are not only concerned about halal but the issue of “halalal tayibbah” has obtained great attention. In order to verify the “halalal tayibbah” concept, the acceptance of Muslim-made products is increasing in the market. With the spirit of helping the economy of the ummah, Muslim consumers tend to give their support to Muslim products. With a high demand for Muslim products, an initiative to introduce an Islamic-focused retail store has shown significant growth. Essentially, the store will provide a range of Muslim products as a substitute for previous brands. With regard to this phenomenon, the present study investigates the effect of Muslim products in an Islamic retail store on Muslim consumer-patronage behaviour. In order to get feedback, self-administered questionnaires were distributed to 384 patrons of Islamic retail stores in the northern region of Malaysia. The result of the partial least square analysis concluded that the provision of Muslim products has a significant impact on the patronage-behaviour of Muslim consumers. By buying Muslim products, Muslim consumers feel more confident that they are buying products that are religiously allowable and it prompts Muslim consumers’ buying-decisions in patronizing a store.
 
Keywords: Muslim product. Muslim and patronage behaviour.
 

 
The Factors That Affect the Effectiveness of Training: A Study at Silterra Malaysia Sdn. Bhd., A Semiconductor Company in Malaysia
Abdullah Lin & Gunalan A/L Nadarajah
Othman Yeop Abdullah Graduate School of Business
Universiti Utara Malaysia
 
Mohmad Yazam Sharif & Abul Bashar Bhuiyan
School of Business Management
Universiti Utara Malaysia
 
Md. Aminul Islam
School of Business Innovation and Technopreneurship
Universiti Malaysia Perlis
 
Abstract Ɩ Full Text
The purpose of this study is to identify the factors that can affect the effectiveness of the Yield Management training program at a semiconductor company. The research framework for this study was designed based on the Kirkpatrick model and questionnaires were distributed to the technical staff at Silterra. The study found that factors such as participants, trainer, training materials and organization could affect the effectiveness of the training while other factors such as the training program itself, working environment and technology were immaterial. The results also indicated that participants, trainer, training material and the organization had a positive relationship with the effectiveness of training at the different levels of the Kirkpatrick’s evaluation model.
 
Keywords: Training effectiveness, technical training, Yield Management training program, Kirkpatrick’s Training Model, Semiconductor industry.
 

 
Investigating Factors Affecting the Intention to Use Islamic Personal Financing
Nik Safiah Nik Abdullah & Norazlina Abd Wahab
Islamic Business School
Universiti Utara Malaysia
 
Abstract Ɩ Full Text
The purpose of this paper was to examine the main factors that influence consumers’ intention to use Islamic personal financing. A sample of 308 employees from Universiti Utara Malaysia was surveyed. Attitude, social influence, perceived behavioral control, religious obligation and religiosity were examined towards the intention to use Islamic personal financing. The results show that perceived behavioral control proved to be a strong predictor. The findings of this study provide key inputs to an Islamic bank for better planning of Islamic personal financing facilities.
 
Keywords: Islamic personal financing; intention; usage; shari’ah compliance; religiosity.
 

 
Similarities and Differences Between Ethical Codes of Conduct of AICPA and IFAC
Al-Hasan Al-Aidaros, Kamil Md. Idris & Faridahwati Mohd. Shamsudin
College of Business
Universiti Utara Malaysia
 
Abstract Ɩ Full Text
An accountants’ ethical code of conduct represents the moral values, principles and rules that accountants should have. The ethical codes of conduct of AICPA and IFAC are the two main codes most countries adopt to guide their members on how to deal with accounting information from the ethical perspective. While the AICPA ethical code of conduct was developed specifically for the USA, the IFAC ethical code of conduct was developed by taking into account the different practices of ethical code of conduct in various countries. The main purpose of this paper is to present an overview of the similarities and differences of these two codes. The comparison of the two documents is made on the following issues: establishment, structure and approach of the codes, the public interest principle, and the independence principle. The comparative analysis shows that the AICPA and IFAC codes are more similar than different even though some differences are noticeably important.
 
Keywords: Ethical code of conduct, Accountants, AICPA, IFAC.
 

 
Analisis Tafsiran Asnaf Al-Gharimin di Malaysia
Syarifah Md Yusof & Raziah Md Tahir
UUM College of Business
Universiti Utara Malaysia
 
Abstrak Ɩ Full Text
Islam memperuntukkan zakat sebagai salah satu cara dalam penyelesaian isu hutang. Namun masih terdapat sebilangan individu yang tidak mampu menyelesaikan hutang sehingga diisytiharkan muflis. Masalah keberhutangan dan muflis bukan sahaja menimbulkan kesan yang negatif kepada individu tersebut malah ahli keluarga turut menerima tempiasnya. Persoalannya, adakah semua golongan yang berhutang dan muflis layak untuk mendapatkan zakat bagi mengatasi masalah ini? Sejauh manakah tafsiran asnaf al-gharimin yang sedia ada di Malaysia merangkumi semua golongan yang berhak menerima zakat? Artikel ini bertujuan meneliti tiga perkara utama. Pertama, meneliti isu hutang dan muflis dari perspektif Islam. Kedua, meneliti isu hutang dan muflis di Malaysia. Ketiga, meneliti adakah tafsiran asnaf al-gharimin bagi setiap negeri di Malaysia menyeluruh merangkumi setiap golongan yang berhak menerima zakat. Untuk itu, analisis kandungan berdasarkan data sekunder dijadikan kaedah utama dengan meneliti tafsiran zakat asnaf al-gharimin di setiap negeri di Malaysia. Kajian ini mendapati tafsiran asnaf al-gharimin adalah tidak menyeluruh dan tidak seragam antara negeri-negeri di Malaysia. Oleh itu, penambahbaikan terhadap tafsiran asnaf al-gharimin perlu dilakukan oleh pihak yang berkaitan.
 
Kata kunci: Asnaf al-gharimin, zakat, hutang.
 

 
Perancangan Perniagaan dan Prestasi Perniagaan: Kajian Ke Atas PKS Islam di Malaysia
Rosli Mohd Saad, Abdullah Abdul Ghani & Shuhymee Ahmad
College of Business
Universiti Utara Malaysia
 
Abstrak Ɩ Full Text
Aktiviti perancangan perniagaan telah terbukti berjaya mempengaruhi hubungan yang signifikan dengan prestasi perniagaan. Namun demikian, terdapat segelintir pengkaji yang melaporkan bahawa aktiviti perancangan perniagaan tidak penting. Hal yang demikian ini memberi kesan dan mempengaruhi ramai usahawan untuk tidak menyedia dan melaksanakan aktiviti ini dalam perniagaan. Rentetan itu, makalah meneliti kecenderungan usahawan mengaplikasikan aktiviti perancangan perniagaan dan hubungan aktiviti tersebut ke atas prestasi perniagaan. Kajian dijalankan menggunakan strategi kutipan data secara pos dan berdasarkan pensampelan kebarangkalian kelompok. Kajian ini melibatkan 117 sampel daripada sektor perkilangan/pembuatan dan sektor pertanian dalam kalangan usahawan Perusahaan Kecil Sederhana (PKS) Islam di Malaysia. Penemuan kajian mendapati usahawan PKS Islam di Malaysia berkecenderungan mengaplikasikan aktiviti rancangan perniagaan dalam operasi perniagaan mereka. Selain itu, kajian juga mendapati perancangan perniagaan mempunyai hubungan yang signifikan positif dengan prestasi perniagaan.
Kata kunci: Perancangan perniagaan, prestasi perniagaan, perusahaan kecil dan sederhana.

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